coolest thing EVER:

target has developed a program that will give you a wake up call this thursday or friday to remind you to shop at target.
while that's pretty cool, what makes it SUPER cool is the variety of people you can select to give you the wake up call, which includes Heidi Klum, Ice-T, a crying baby (!), and Lord Vader (yes, *that* Lord Vader. i wish i actually had to get up on thursday or friday, but i think i'll probably sleep in...

i got a call from my client right after seeing this, and she not only was aware of this campaign, but knew that Lord Vader was part of it and did a (very brief) Lord Vader impression. that RULES!