for those of you who have asked (and hell, for those who haven't), YES, mcdonald's did indeed approve the now-notorius dollar menu ad.
you can click here to see the ad and read some of the fun commentary that has flown around the internet this past week...
the client knew this was a racy ad, and pushed the agency to create racy stuff. now, i've been told the client know just how racy this was, and what it meant. who knows if it's true. even now, though, as the internet slams mcd's for this, the client was informed about all of the controversy and said that the ad can stay up (the agency had even come up with a revised slogan).
i tell ya, first subservient chicken, and now this. burger advertising is fun.